Reviewed in The Americas © 1979.
See also Enrique A. Baloyra: A Remembrance.
From the cover:
This study attempts to measure the impact of the electoral campaign of 1973 on voting behavior. It is divided into three parts: part 1 describes the political environment and the parties, the elections and patterns of campaigning; part 2 discusses the selection of candidates, issues, and campaign organization, strategies and tactics; and part 3 analyzes the various campaign styles and the results of the election. It concludes that the outcome of an election is indeed affected by the nature of a political campaign.
John D. Martz is Distinguished Professor of Political Science at Pennsylvania State University. The author of numerous works on Latin American politics, he has been editor of Studies in Comparative International Development since 1988, and before that editor of the Latin American Research Review.